Apple Cashing in on Fans Who Will Buy Anything with $300 Book of Pictures of Its Own Products

John Gress/Getty Images
John Gress/Getty Images

Tech giant Apple is releasing a $299 coffee table book consisting of approximately 450 photos of Apple products.

The Verge reports that the book, titled Designed by Apple in California, is available in two sizes: one costs $199 and is a smaller 10.20” x 12.75” version, whereas the larger book costs $299 and is 13” x 16.25”. The book consists of photographs of Apple products taken by Andrew Zuckerman, which aims to display twenty years of Apple design “in a deliberately spare style.”

Chief designer Jony Ive described the book in a press statement as “a gentle gathering of many of the products the team has designed over the years,” and hoped that it would serve as a “resource for students of all design disciplines.”

The book, which is self published by Apple, is dedicated to the late Steve Jobs, co-founder and CEO of Apple, who died of pancreatic cancer in 2011. The idea of genuinely trying to make something great for humanity was Steve’s motivation from the beginning, and it remains both our ideal and our goal as Apple looks to the future,” said Ive.

“We strive, with varying degrees of success, to define objects that appear effortless,” continued Ive. “Objects that appear so simple, coherent, and inevitable that there could be no rational alternative.” The book contains many of Apple’s most praised products as well as some that ultimately were not so popular, such as the G4 Cube.


The book is set to be released Wednesday November 16, and can be purchased from Apple’s official website and many Apple store worldwide.

Lucas Nolan is a reporter for Breitbart Tech covering issues of free speech and online censorship. Follow him on Twitter @LucasNolan_ or email him at


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