Univision Trumps Networks in July Ratings Race
The Summer months tend to be a slow time for broadcast network ratings, but that isn't stopping Univision from crowing about its July ratings triumph in a coveted demo.
Univision ranked No. 1 among all networks in the adults 18-49 and adults 18-34 demographics during the July sweep period (June 26-July 24), according to Nielsen, a first for the Spanish-language titan in any sweep period.
The ratings figures speak to the growing clout of Hispanics in the U.S. as well as the network's youthful-skewing audience. It's also a reminder that cable television has helped reduced the ratings power and influence of the so-called "big four" networks, giving Univision the chance to flex its demographic might.