Just as it is at the ballot box here in America and Israel, leftism undisguised is dying in cable news. According to a Politico report, MSNBC is sinking fast and prepared to throw everyone overboard not named Joe Scarborough and Rachel Maddow. The new apparent plan is to move the failing cable news channel to the political right, and in some cases not even stopping at the center. It looks as though MSNBC is looking for a conservative host.
Year-to-date, MSNBC’s daytime viewership is down 21 percent overall and 41 percent in the coveted 25-to-54 year-old demographic, putting it in fourth place behind Fox News, CNN and CNN’s sister network HLN. Its prime-time ratings are down 24 percent and 42 percent, respectively. In both daytime and prime time, MSNBC is bringing in its smallest share of the demo since 2005, the year before Keith Olbermann’s scorched-earth admonitions of the Bush administration ushered in the current era of Rachel Maddow, Ed Schultz and Al Sharpton. …
Dayside will go through its own changes. And in a strange twist of fate, the model show for the liberal network’s future may be the one hosted by a conservative.
Rachel Maddow disputes everything. She told the left-wing Politico that “there are no plans to move either Rev. Sharpton’s or Chris Hayes’ shows.”
Rumors of cancellation around Hayes began almost immediately after his show moved to weekday primetime.
The problem with MSNBC is that it is boring. There is no conflict. Federal government-worshipping Liberals sit around all day and agree with one another. That’s it. That’s MSNBC.
MSNBC can pretend Andrea Mitchell, Thomas Roberts, and Jose Diaz-Balart represent “news,” but all are outspoken leftists who host shows dedicated to confirming their bias that America should have no borders, Israel is the source of all evil in the Middle East, and the answer to every problem is a more powerful central government.
Politico doesn’t say this, obviously, but what happened here is that MSNBC got snookered by CNN, who stole almost all of MSNBC’s left-wing viewers. CNN moved to the far-left but did so while pretending to remain unbiased. CNN now offers unceasing leftism as news while MSNBC hosts sit around happy talking The State.
CNN had better hope MSNBC doesn’t shut down. The only thing keeping CNN from being a ratings laughingstock is how abysmal things are at MSNBC.
John Nolte on Twitter @NolteNC