LOS ANGELES, June 20 (UPI) — Cindy Crawford has teamed with Pepsi to recreate her iconic soda ad.
The 50-year-old supermodel helped reinvent her 1992 commercial for the brand’s new #SayItWithPepsi campaign. The updated Diet Pepsi ad features an emoji version of Crawford.
“The original spot was so great,” the supermodel told CNN. “I think there’s so much nostalgia for the commercial, so we decided to do it with a twist as a Pepsi emoji. It’s fun to connect with a younger audience.”
Crawford famously wore a pair of denim cutoffs in the original ad. The model told People she still owns and wears the shorts, and revealed she has other pieces saved for her 14-year-old daughter, Kaia Gerber.
“The shorts just get better,” she told the magazine. “They were my own jeans, Levis 501s, that I bought and we cut off. Other than that, the oldest thing in my closet is an Azzedine Alaia jacket.”
“I have saved pieces that I think might come back around,” the star added. “I have things in there that I know that I will never wear about but that there might be a moment where [Kaia] can pull it out and pull it off and it would be fun for her.”
Crawford and other PepsiMojis will appear on nearly half a billion bottles of Pepsi, Diet Pepsi and Pepsi MAX over the summer. The emojis are intended to encourage “unexpected conversations around the world,” according to the Pepsi website.
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