YouTube has suspended ad revenue on popular YouTube Star Logan Paul’s channel due to his “recent pattern” of behavior.
TechCrunch reports that popular YouTube Star Logan Paul has had advertising revenue on his channel suspended. YouTube stated in a tweet that the vlogger’s ad revenue had been suspended in response to his “recent pattern” of behavior, likely a reference to Paul’s infamous “Japanese Suicide Forest” video in which he filmed the hanging body of a suicide victim. The video streaming platform also removed Paul from their Preferred Ad Program shortly after Paul deleted the video from the Japanese forest.
In response to Logan Paul’s recent pattern of behavior, we’ve temporarily suspended ads on his channels.
— YouTube Creators (@YTCreators) February 9, 2018
YouTube’s CEO recently promised to enforce the website’s policies in a more effective manner with the help of 10,000 curators and advanced video detection technology. Paul has openly broken many of YouTube’s policies on a regular basis, the YouTube vlogger stated that he had learned his lesson following the suicide forest debacle but since that video has uploaded even more questionable content. In some of his latest videos, Paul has tasered a rat, suggested that swallowing Tide Pods is a good idea, and attempted to monetize videos which clearly broke YouTube’s advertising friendly guidelines.
In a statement to TechCrunch, a YouTube spokesperson said “After careful consideration, we have decided to temporarily suspend ads on Logan Paul’s YouTube channels. This is not a decision we made lightly, however, we believe he has exhibited a pattern of behavior in his videos that makes his channel not only unsuitable for advertisers, but also potentially damaging to the broader creator community.”
Disabling Paul’s advertising revenue is likely to be a large blow to the content creator as this seemed to be his main source of income. It’s estimated that Paul made between $40,000 and $630,000 from his YouTube videos per month, another estimate stated that the 22-year-old was earning approximately $270,000 a month from his videos, or approximately $3.25 million a year.
Paul does have other revenue streams, however, such as his merchandise line which is quite popular amongst his millions of fans. Paul has seen a decline in his fanbase though, YouTube monitoring website SocialBlade estimates that Paul’s video views have dropped 41 percent, and his subscribers are down by 29 percent this month alone.