Imagine a world where an Internet “machine” allows you to own any song, free of charge. After a certain amount of time, year after year, free song after free song, the populace will grow to think music is free. It will learn to expect music to be free. They’ll even begin to believe that music should be free. As by far the largest music streamer, that is what YouTube has been doing to music for the better part of a decade – designing an environment, intentionally or not, that is slowly killing the incentive for one of man’s most influential creative outputs.