Comrades! Obama's New Slogan: Forward!

Comrades! Obama's New Slogan: Forward!

The Obama campaign’s new re-election slogan for 2012 is “Forward.” It’s related to MSNBC’s “Lean Forward,” and, of course, to Mao Zedong’s “Great Leap Forward,” which had the opposite result.

The seven-minute video accompanying the release of the new slogan revisits the familiar argument that Barack Obama inherited a mess–and that he is responsible for signs of progress in the economy. We can go forward–or give up all of that progress (such as it is) by putting a Republican back in the White House.

Animal Farm isn’t really that great since the pigs took over–but you don’t want Farmer Brown back, do you?

The communist themes of the “forward” slogan are not the first time a member of the Obama team has expressed admiration for Chairman Mao. Former White House communications director Anita Dunn–who has continued to advise the White House after she left in 2009–famously listed Mao as one of her “favorite philosophers.”

Perhaps President Obama would have done better to take campaign advice from his friend and White House guest, Paul McCartney: as the Beatles once said: “But when you go carryin’ pictures of Chairman Mao/You aint’ gonna make it with anyone anyhow.”

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