Hendrick Motorsports is the most valuable NASCAR team, worth an estimated $357 million.
Forbes estimates that Joe Gibbs Racing is worth $168 million, coming in at second. Roush-Fenway racing is third at $166 million. Richard Childress Racing is at No. 4 at $139 million. And Stewart-Haas racing is up 14% from last year and is now the fifth most valuable team at $123 million, which is impressive because Stewart-Haas started in 2009.
According to Forbes, NASCAR’s eight-year television deal is worth $2.4 billion. Last year, NASCAR had “nearly 70 million unique television viewers and 3.5 million fans at the track.”
Sports Business Journal notes Mars claims it “receives a 4-to-1 return on investment for its NASCAR sponsorship” while “Great Clips got a 3-to-1 return in media value over dollars invested.”