WATCH: British Swimming Legend Sharron Davies Calls Dylan Mulvaney’s NIKE Ad a ‘Kick in the Teeth’ to Women

Former Olympic swimmer and outspoken defender of women’s sports Sharron Davies is blasting NIKE’s decision to partner with trans activist Dylan Mulvaney to model women’s sports bras and leggings, calling it “a kick in the teeth to women.”

Ads featuring Mulvaney first appeared earlier this week, showing the activist prancing around in his yard wearing NIKE women’s gear.

Meet NIKE WOMEN’S Newest Ambassador…a biological man.

Dylan Mulvaney is now being paid Ὃby Nike Women to promote sports bras- even though he’s a man!

Another day, another company slapping all women in the face by mocking them and paying a man to take their place! #nike… pic.twitter.com/XK33HJYo63

— Oli London (@OliLondonTV) April 5, 2023

NIKE isn’t the only major brand to embrace Mulvaney and his supposed “365 days of womanhood.” Bud Light also chose to put the activist’s face on their cans to celebrate his “womanhood.”

British swimming legend and actual woman Sharron Davies is not amused by Mulvaney or the brands that have chosen to attach themselves to him. When GB News asked what action people can take in response to the “disdain” women are being treated with, the 60-year-old Olympic silver medal winner says it’s time for action.

“We can protest,” Davies said. “It’s what’s left for us at the moment because nobody really seems to be listening to the general public.

“So the only way we can actually make these companies and make governments listen is to boycott with our wallet.”

'Women are being treated with total disdain at the moment, particularly in the world of sport where physiology makes so much difference'

Olympic Medallist Sharron Davies reacts to Nike singing trans influencer Dylan Mulvaney to advertise sports bras.@sharrond62 pic.twitter.com/SLoUz374y1

— GB News (@GBNEWS) April 6, 2023

Davies said Mulvaney’s portrayal of women in the ad seemed like a “parody.”

“In the past, it was always seen as an insult to say, ‘run like a girl’ — and here we’ve got someone behaving in a way that’s very un-sportslike, that’s very unathletic.

“And it’s so frustrating when only 1% of USA sponsorship dollars go to actual females in sport that they would do this.”

Davies continued, “It just seems like literally a kick in the teeth, constantly.”

While Davies strenuously opposes biological males being allowed to compete in women’s sports, she does believe trans athletes should be able to compete in their own category.

“It’s also about finding a place for trans athletes,” Davies said.

“It’s not about the sport not being for everybody — it absolutely is. It just has to be the right place.

“Let’s debate it and add categories if we need to. If we can’t talk about it, then we can’t resolve the problem.”