The Romney campaign is calling the video series "These Hands." The key quote in the latest video is as follows:
Who, Mr. President, built my business? Who took the risk? Who put in the long hours? Your words are bad enough, but your actions over the last four years speak even louder. Job creators like me are trying to build this country back up. These hands built Kimmie Candy from four people to over twenty-four people. This is what makes America great. Everybody out there, every young individual, can start a company. But you have to have that individual initiative. I’m Joseph Dutra, owner of Kimmie Candy, and I built it.