Box Office: Movie Starring Guy Who Smeared South Flops

Have to say, I'm legitimately surprised "Abraham Lincoln: Vampire Hunter" flopped. The reviews weren't bad, the concept seemed like a no-brainer, and the trailers looked pretty good.

Just goes to show, you never know.

But I'm sure the film's star, Anthony Mackie, denigrating half the country as racist, sexist, and homophobic sure didn't help matters.

Why give people who hate us our money?

If Mr. Whipple called you a racist homophobe, would you buy Charmin or something else?

We're just hating you back, Hollywood.

DHD:

My sources tell me that Pixar’s heroine-in-the-highlands Brave will open to around $70M this weekend and $25M for today. So it’ll be an easy #1 this weekend – incredibly, Pixar’s 13th straight first place finish. That’s just about where DreamWorks Animation’s Madagascar 3: Europe’s Most Wanted opened two weeks ago for distributor Paramount ($60.3M). Looks like concerns that Brave would only appeal to girls and their mothers may have been overplayed. ...

Also just as interesting is the untested mash-up genre. [But] Twentieth Century Fox’s R-rated Abraham Lincoln: Vampire Hunter (in 3,106 theaters) only came in 3rd behind DreamWorks Animation’s holdover toon Madagascar 3: Europe’s Most Wanted. My sources keep lowering their opening weekend estimates: now $17.5M and possibly under for the weekend after a flat $6.5M debut. That’s about where tracking was showing and Fox was dreading for the 3D horror thriller. Today’s number includes $701,261 in midnight screenings from 1,168 locations. But don’t expect much imrovement: audieces gave the pic only a ‘C+’ CinemaScore which doesn’t bode well for word of mouth.

Check back at DHD for updates.


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