Poll: TV Helping Push Same-Sex Marriage Approval
Think liberal entertainment memes don't move the needle on popular opinion? Think again.
A new survey suggests characters from popular, award-winning shows like Modern Family and The New Normal change the way we think on hot button cultural issues.
The survey by Ipsos MediaCT found that 18 percent of viewers 13-64 say that TV -- including shows like "Modern Family," which positively portrays gay parents Cam and Mitchell -- has changed their opinion of same-sex marriage in a positive way. Ten percent said TV affected their opinion negatively....
About 44 percent of those surveyed say they support same-sex marriage and TV has not changed their opinion, and 28 percent have not changed their opposition.
What's most interesting about the poll is that Modern Family doesn't openly preach about same-sex marriage. The series soft pedals the issue, letting the engaging characters speak out on the issue indirectly.