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Twitter Crashes to Earth

This article was originally posted at Business Insider:

“We do not expect to see sustained meaningful growth in [monthly active users] until we start to reach the mass market,” Twitter’s interim CEO Jack Dorsey warned. “We expect that will take a considerable period of time.”

This gloom dominated the tone of Twitter’s earnings announcement. Despite better-than-expected second-quarter profits, Twitter shares plummeted.

“We have not communicated why people should use Twitter nor made it easy for them to understand how to use twitter,” Dorsey added.

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