GOP frontrunner Donald Trump’s campaign is pulling an attack ad against Sen. Ted Cruz (R-TX) to replace it with a more positive message in South Carolina.
“Right now we are running a positive campaign for Mr. Trump,” Corey Lewandowski, Trump’s campaign manager told CNN.
The Trump campaign has relied almost exclusively on “earned media” coverage of his rallies on live television and phoned-in interviews to cable shows to build his name as a contender. But he bought time on-air against Cruz last month when the Texas senator emerged as a threat.
The new positive spot features Trump supporters delivering testimonials supporting Trump’s message and lacks much of the negativity that has been a hallmark of Trump’s campaign.
“We have a country that we’re proud of and we love and we’re not going to lose,” Trump states in the add that is titled, “Voters Speak.”
The Trump campaign may use the ad against Cruz in the future, CNN noted.