Oprah Winfrey has launched an online retail store that features a variety of eccentric luxury items, including cakes shaped like potted plants, lobster sliders, and necklaces inspired by people transitioning out of homelessness.
While The O Store focuses on exclusive Oprah merchandise, it also lists items from the TV legend’s “O List” from her magazine.
“The idea for the store was born out of the fact that we had such an amazing product line – Peace Love Oprah – that we developed for the tour in collaboration with Peace Love World,” OWN president Erik Logan told The Daily Mail.
“We had so many requests about how to get it, that we started thinking about other items that we always heard people were looking for. It’s a combination of several exciting ideas in a curated experience,” Logan added.
Aside from an online course with Ariana Huffington, consumers can purchase fresh food, jewelry, clothing, and even home and garden items.
Here is a glimpse of what shoppers can expect to see at Oprah’s The O Store:
Bond No. 9 mini perfumes doused in Swarovski crystals for $375. The item description reads: “All that’s missing is a man in a tux dabbing some on your neck as the sun sets over Manhattan.”
18K silver coated gemstone earrings for $195. These are labeled as “on-trend and attainable” and are available in four different colors:
“The Giving Key” necklace series for $110-120, which is “inspired by repurposed vintage keys and made by people transitioning out of homelessness”:
Cakes shaped like pots of flowers for $125:
Tote bags featuring crabs and flamingos:
Check out the rest of Oprah’s items here.
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