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Facebook to Share WhatsApp Data with Advertisers

Facebook is now using your WhatsApp data for advertisements on the platform, despite previously promising to never “sell users out.”

“Today, we’re updating WhatsApp’s terms and privacy policy for the first time in four years, as part of our plans to test ways for people to communicate with businesses in the months ahead,” announced WhatsApp in a post on their official blog.

People use our app every day to keep in touch with the friends and loved ones who matter to them, and this isn’t changing. But as we announced earlier this year, we want to explore ways for you to communicate with businesses that matter to you too, while still giving you an experience without third-party banner ads and spam. Whether it’s hearing from your bank about a potentially fraudulent transaction, or getting notified by an airline about a delayed flight, many of us get this information elsewhere, including in text messages and phone calls. We want to test these features in the next several months, but need to update our terms and privacy policy to do so.

“We won’t post or share your WhatsApp number with others, including on Facebook, and we still won’t sell, share, or give your phone number to advertisers,” claimed the post.

But by coordinating more with Facebook, we’ll be able to do things like track basic metrics about how often people use our services and better fight spam on WhatsApp. And by connecting your phone number with Facebook’s systems, Facebook can offer better friend suggestions and show you more relevant ads if you have an account with them. For example, you might see an ad from a company you already work with, rather than one from someone you’ve never heard of.

As pointed out by The Consumerist, WhatsApp’s privacy policy has also now been changed to include a section about Facebook’s “family of companies.”

As a member of Facebook’s family of companies, WhatsApp “receives information from, and shares information with, this family of companies,” and other Facebook-partnered companies “may use the information we share with them, to help operate, provide, improve, understand, customize, support, and market our Services and their offerings.”

WhatsApp was purchased by Facebook in 2014 for $22 billion.

Charlie Nash is a reporter for Breitbart Tech. You can follow him on Twitter @MrNashington or like his page at Facebook.

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