Since its debut in 1989, business news network CNBC has been a business news powerhouse on cable. But this year, the news leader had its worst ratings ever.
Despite appearing in almost 85 percent of homes, the network has recently been struggling in the ratings. CNBC, for instance, appears in 96.242 million households. Its next closest competition, the 7-year-old Fox Business Network, appears only in 75.501 million but is a close competitor in the ratings game.
Regardless, CNBC has posted its worst ratings since 1992 with the important 25-54 demographic.
Here are some statistics from particular CNBC programs:
- Squawk Box delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Squawk on the Street delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Fast Money/Halftime Report delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Power Lunch delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Street Signs delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Closing Bell (3p-5p) delivered its lowest rated year ever with both total viewers and the 25-54 demo
- Fast Money delivered its lowest rated year ever with total viewers and its 2nd lowest rated year ever with the 25-54 demo (lowest rated year ever is 2013)
- Mad Money delivered its 2nd lowest rated year ever with total viewers (lowest rated year is 2013) and its lowest rated year ever with the 25-54 demo
Follow Warner Todd Huston on Twitter @warnerthuston or email the author at igcolonel@hotmail.com.
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