Ferrari CEO Benedetto Vigna defended the $640,000 price tag of the luxury automaker’s first EV on Thursday, emphasizing the model’s innovation and strong customer demand. Despite the CEO’s positivity, the electric vehicle has been slammed by Ferrari fans and investors alike.
Italian luxury automaker Ferrari saw its stock price tumble on Tuesday after unveiling the Luce, the company’s first fully electric vehicle, marking a significant shift in the brand’s traditional approach. Former Ferrari Chairman Luca Cordero di Montezemolo slammed the EV, telling reporters, “I hope they at least remove the Prancing Horse from that car.”
Legendary Italian car maker Ferrari has no intention of phasing out combustion engines and going fully electric or hybrid anytime soon, promising Sunday to keep making the eight and 12-cylinder engines it has made its trademark at least until the end of the 2030s.
