Universal Music Group

Musicians Vs. Machines: First Ever Record Contract to AI Music Creator Prompts Panic, Protest

Oliver McCann, 37, who has a background as a visual designer, started experimenting with AI to see if it could boost his creativity and “bring some of my lyrics to life.” Last month, he signed with independent record label Hallwood Media after one of his tracks racked up 3 million streams, in what’s billed as the first time a music label has inked a contract with an AI music creator.

A robot performs at a music talent show at the 2025 WAIC World Artificial Intelligence Con

Virtual Talent: Google and Universal Music Group in Talks to Develop AI-Generated Song Platform

Google and Universal Music Group are reportedly negotiating to license artists’ melodies and vocals for AI-generated music, reflecting a growing trend that has stirred both excitement and controversy in the music industry. In response to the move, rock legend Sting says there is “going to be a battle” between “human capital” and AI, which he said “doesn’t impress me at all.”

Executive Producer US rapper Drake attends the Los Angeles premiere of the new HBO series