Friendly Fire: ‘Blackout Tuesday’ Posts Are Drowning Out ‘Black Lives Matter’ Social Media Posts

PHILADELPHIA, PA - JULY 26: Supporters of the Black Lives Matter movement stand during remarks from the Mothers of the Movement on the second day of the Democratic National Convention at the Wells Fargo Center, July 26, 2016 in Philadelphia, Pennsylvania. Democratic presidential candidate Hillary Clinton received the number of …
Joe Raedle/Getty Images

To show support for the Black Lives Matters movement, social media users began sharing images of black squares across the #BlackLivesMatter and #BLM hashtags on multiple platforms, in many cases preventing information about protests and organizational donations from being seen.

The Verge reports that recently workers in the music industry organized “Blackout Tuesday” in an attempt to have people show solidarity with the Black Lives Matter cause. The idea was to post a photo of a black square to social media profiles, but now the #BlackLivesMatter and #BLM hashtags which were being used to share photos and videos of incidents, information about protests, and organize donations have now been inundated with photos of black squares preventing information from being readily available.

Many involved in the movement quickly began to see the issues with the posting of the black squares, singer Kehlani and rapper Chuck Inglish called out the problem retweeting videos of an  Instagram feed which appeared to be nearly entirely blacked out.

The original poster of the video of the blacked-out Instagram feed wrote: “once you click on the blm hashtag you’re directed to an overflow of black images, instead of other more useful content people could look at for information.” Another user stated that the hashtag was “counter-productive … Amplify black voices WITHOUT silencing the movement.”

Others encouraged anyone posting the black square to remove the #BlackLivesMatter and #BLM hashtags from their posts. Twitter user Anthony James Williams wrote: “Stop posting black squares under the #BlackLivesMatter hashtag on Instagram. It is intentionally and unintentionally hiding critical information we are using on the ground and online … Tell me how this helps Black folk. It doesn’t, and it in fact makes things a lot worse. Tell your friends and fam to stop.”

The idea for Blackout Tuesday was originally started by two black women working in the music industry: Jamila Thomas, the senior director fo marketing at Atlantic Records, and Brianna Agyemang, a former Atlantic executive and senior artist campaign manager at Platoon.

Posting to the hashtag #TheShowMustBePaused, Thomas and Agyemang asked members of the music industry to “take a beat for an honest reflective, and productive conversation about what actions we need to collectively take to support the black community.”

At their website the pair wrote: “The music industry is a multi-billion dollar industry. An industry that has profited predominately from Black Art. Our mission is to hold the industry at large, including major corporations + their partners who benefit from the efforts, struggles and success of Black people accountable.”

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Lucas Nolan is a reporter for Breitbart News covering issues of free speech and online censorship. Follow him on Twitter @LucasNolan or contact via secure email at the address


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