'Occupy Unmasked' Trumps MSM, Scores Big in Limited Release
The mainstream media did all it could to white wash the violence swirling around the Occupy Wall Street movement as well as its anti-capitalist support system.
Enter "Occupy Unmasked," the new documentary which did the work most journalists refused to do. And the people were clearly eager to hear the truth behind the movement.
The film earned an impressive per-screen average of $11,000 on four screens over the weekend, the third highest average of any film in release, and those numbers could rise today as final figures roll in. The box office haul is all the more impressive since traditional media outlets mostly ignored the film and the marketing push was limited to print ads in local papers.
Plus, four screenings were canceled on Friday - three in Dallas and one in Denver.
For comparison, the indie film "Compliance," which earned plenty of buzz and critical huzzahs at this year's Sundance Film Festival, scored a $4,800 per-screen average in its second week of release.
The per-screen average of "2 Days in New York" was $2,550 in its third week, a number likely boosted by the copious media coverage afforded its lead actors, Julie Delpy and Chris Rock.
"Occupy Unmasked" debuts on both Video on Demand and DVD Tuesday.