Opening on Christmas Day, 42 percent of Django's initial audience was black, according to exit polling data. TWC estimates that the percentage now is holding steady at about 30 percent, while a look at the top-performing theaters for Django further confirms that it has crossed over, playing to both white and black moviegoers.
"Django is playing well to African-Americans and to audiences across the board. You can't have these kind of numbers otherwise. It's getting everybody," TWC president of distribution Erik Lomis said.