Tuesday at the Bend Towards Justice conference in Washington, D.C., Sen. Mazie Hirono (D-HI) said Democrats have trouble “connecting” with voters because they speak to the head rather than hearts.
Hirono said, “One of the things that we Democrats have a really hard time is connecting to people’s hearts instead of here. We’re really good are showing all the information that touch people here but not here. I have been saying in all of our Senate Democratic retreats that we need to speak to the heart, not in a manipulative way, not in a way that brings forth everybody’s fears and resentments, but truly to speak to the hearts so that people know that we’re actually on their side.”
She added, “We have a really hard time doing that, and one of the reasons that was shown to me know at one of our retreats was that we Democrats know so much, that is true. And we have to kind of tell everybody how smart we are, and so we have a tendency to be very left brain, and we think of this, really? That is not how people make decisions.”
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