Rapper and marijuana enthusiast Snoop Dogg has launched a new premium brand of cannabis in Colorado.
On Tuesday, Snoop took to Instagram to unveil “Leafs by Snoop,” a “premiere cannabis brand” that includes marijuana flowers, concentrates, and edibles.
According to a video produced for the product launch, Leafs by Snoop will offer Colorado marijuana enthusiasts eights strains of bud to choose from, including Bananas, Cali Kush, Lemon Pie, and 3D CBD, while also offering wax and shatter, culled from the same strains.
“Snoop Dogg personally selected all ‘Leafs by Snoop’ strains for their aroma, taste, effect and bud structure,” the video promises.
Edible offerings include handmade, fair trade-certified chocolate bars made with activated cannabis oil as well as peanut butter gems, gummy confections, and fruit chews.
The new product line is available beginning Tuesday at dispensaries across Colorado.
Snoop has been busy lately carving out a space for himself in the emerging recreational marijuana industry. In September, the rapper announced the launch of the Merry Jane marijuana lifestyle website, where green enthusiasts can peruse reviews of the latest strains, watch exclusive interviews with celebrity smokers, and even browse menus of local dispensaries.
The rapper has also invested in Eaze, a door-to-door marijuana delivery service.
Snoop Dogg isn’t the only musician attempting to get in on the lucrative legal weed industry; in March, legendary country artist and marijuana aficionado Willie Nelson announced his own premium cannabis brand, “Willie’s Reserve.”