Calvin Klein’s new butt cheek-baring underwear ad, featuring an up-the-skirt shot of 22-year-old Danish actress Klara Kristin, is becoming a PR nightmare for the controversial clothing company.
The clothier’s Instagram account posted a racy picture with a caption that reads, “I flash in #mycalvins.” The backlash came quickly, as several commenters called the ad “disgusting,” while others suggested that the photo was “porno.”
“This is disgusting,” said one Instagram commenter.
“This is full on porno! Disgusting,” said another.
Other outraged commenters reacted with utter shock, calling the ad “F*cking disgusting.”
Indeed, across social media, reaction to Calvin Klein’s spring 2016 campaign was brutal.
Several Twitter users argued that Kristin appeared to be underage in the photo, which would appeal to pedophiles.
“Exactly when did paedophiles become your target audience?” one Twitter user said. “This is so offensive to victims of molestation.”
— XAS (@momdukes1130) May 11, 2016
And those Twitter users responding to the Calvin Klein tweet panned it as “gross” and “awful.”
— Mal, MusicNewsNet (@MalMNN) May 11, 2016
@CalvinKlein this ad is so wrong. You're pathetic if this is what you need to do to attract customers now..
— m.a.wuebker (@ammamaw) May 11, 2016
@CalvinKlein wtf… did you seriously become so desperate that you had to go to the upskirt?
— Tawnee (@TawneeCowan) May 11, 2016
I get that @CalvinKlein likes to "go there", push the envelope and show too much skin but this is just creepy and too far. Not ok in my book
— Jenna (@Jenna4Trump) May 11, 2016
The ad campaign also features model Kendall Jenner holding a grapefruit with the caption, “I eat in #mycalvins.”
“Does that grapefruit remind you of a specific part of the female anatomy? (Hint: vagina.),” wrote Esquire’s Johnathan Evans.
Interestingly enough, Calvin Klein has been accused of potentially peddling in child pornography for decades.
In 1995, Bill Clinton’s Justice Department launched an FBI investigation into whether photos depicting a young girl in a short skirt — in several provocative poses — violated federal decency laws.
In 1980, Calvin Klein introduced a controversial ad campaign starring a then-15-year-old Brooke Shields.