New York Post: Breitbart Causes Kellogg’s Stock to Drop

The New York Post’s Claire Atkinson reports on the impact Breitbart’s boycott of Kellogg’s has had on the cereal giant’s stock. The #DumpKelloggs boycott effort was launched in response to Kellogg’s attack on the “values” of Breitbart and our 45 million monthly readers.

Boxes of Kellogg's Frosted Flakes cereal are seen displayed inside a Wal-Mart store July 28, 2003 in Rolling Meadows, Illinois. With strong company wide sales rising 17.3 percent, Kellogg's has said its second quarter earnings beat Wall Street's expectations. (Photo by Tim Boyle/Getty Images)

InvestorPlace to Kellogg’s: ‘You Do Not Pick a Fight with Breitbart’

Lawrence Meyers of InvestorPlace’s InvestorPolitics forum writes that the Kellogg Company “is being incredibly, mind-numbingly stupid” by openly attacking Breitbart News after buying into “the media’s false narrative that conservatives and Breitbart’s website consist of deplorables, haters, racists, sexists, White Nationalists, who also kick puppies and club baby seals.” Kellogg’s actions, Meyers writes, “immediately alienates up to half of its domestic consumers.” He warns, “You do not pick a fight with Breitbart.”

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