#DumpKelloggs Petition Generates 250,000 Signatures in Two Days

Breitbart News’ #DumpKelloggs petition initiative has garnered a whopping 250,000 signatures within 48 hours of Kellogg’s decision to pull its advertising in an attack on the “values” of Breitbart and its 45 million monthly readers.

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New York Post: Breitbart Causes Kellogg’s Stock to Drop

The New York Post’s Claire Atkinson reports on the impact Breitbart’s boycott of Kellogg’s has had on the cereal giant’s stock. The #DumpKelloggs boycott effort was launched in response to Kellogg’s attack on the “values” of Breitbart and our 45 million monthly readers.

Boxes of Kellogg's Frosted Flakes cereal are seen displayed inside a Wal-Mart store July 28, 2003 in Rolling Meadows, Illinois. With strong company wide sales rising 17.3 percent, Kellogg's has said its second quarter earnings beat Wall Street's expectations. (Photo by Tim Boyle/Getty Images)

InvestorPlace to Kellogg’s: ‘You Do Not Pick a Fight with Breitbart’

Lawrence Meyers of InvestorPlace’s InvestorPolitics forum writes that the Kellogg Company “is being incredibly, mind-numbingly stupid” by openly attacking Breitbart News after buying into “the media’s false narrative that conservatives and Breitbart’s website consist of deplorables, haters, racists, sexists, White Nationalists, who also kick puppies and club baby seals.” Kellogg’s actions, Meyers writes, “immediately alienates up to half of its domestic consumers.” He warns, “You do not pick a fight with Breitbart.”

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Yahoo! Finance on #DumpKelloggs: ‘Cereal Needs to Be Agnostic’

Yahoo! Finance weighed in on the “#DumpKelloggs” campaign on Wednesday, concluding that Kellogg’s had made a mistake by picking a fight with Breitbart News. “Cereal needs to be agnostic,” said Alexis Christoforous, the host of The Final Round.

ancient Kellogg's (Evening Standard / Getty)

#DumpKelloggs: Breakfast Brand Blacklists Breitbart, Declares Hate for 45,000,000 Readers

Kellogg Co. announced on Tuesday its decision to pull ads from conservative media giant Breitbart.com because its 45 million monthly conservative readers are not “aligned with our values as a company.” In response, Breitbart News, one of the world’s top news publishers, launched an effort to boycott the ubiquitous food manufacturer.

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