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University of Cambridge

Scientific American: ‘The Internet Knows You Better than Your Spouse Does’

In a Scientific American article, titled “The Internet Knows You Better Than Your Spouse Does,”  author Frank Luerweg revealed that an online test, which tracks users’ digital footprints to provide a detailed personality analysis, knew many of those tested better than their spouses.

Masters of the Universe

Facebook Is the Best Predictor of Your Actions

Researchers wondering who knows people better, their friends or Facebook, found that Facebook came out on top. Using the information on a subject’s Facebook page, new software proved itself better able to judge someone’s personality than close friends and family members could.

Associated Press