Barbie has turned the LGBT community into its marketing department, after posting photos of two dolls wearing “Love Wins” t-shirts.
“Proud to wear this ‘Love Wins’ shirt with @songofstyle!” posted Barbie’s official Instagram account last week in one of two photos. “Did you know that her exclusive t-shirts benefit different causes and non-profits? Such an inspiring initiative and fabulous few days I have spent with Aimee, she’s a doll!”
The posts quickly gained popularity, and currently boast over 75,000 likes combined.
They were also picked up by prominent LGBT news outlets, including Pink News, who declared, “We’re massive fans of LGBT-rights Barbie and you should be too,” while Instagram users in the comments proclaimed “Ken is cancelled,” and “Ken is over,” referring to Barbie’s canon boyfriend Ken, who was introduced in the 1950’s.
Barbie has previously taken advantage of social justice activists, posting a photo of a hijab-wearing Ibtihaj Muhammad earlier this month, which received nearly 80,000 likes.