Nolte: Sinking CBS News Tries ‘New Era’ with Move from New York to D.C.

From left, Chariman of CBS News and executive producer of "60 Minutes" Jeff Fager and co-host Norah O'Donnell participate in the CBS News and "CBS This Morning" TCA panel on Sunday, July 29, 2012 in Beverly Hills, Calif. (Photo by Jordan Strauss/Invision/AP)
Jordan Strauss/Invision/AP

**UPDATE: The latest ratings do show a spike in viewers after O’Donnell’s move to DC.

Per Variety:

The initial [DC] broadcast lured an average of 6.81 million viewers, a figure that is 25% higher than the 5.43 million the show has attracted season to date.

ABC’s “World News Tonight” continues to capture the most viewers … capturing for the five days ended November 29 … 8.9 million overall. NBC’s “NBC Nightly News” commanded …  8.16 million overall.


The ratings catastrophe that is the CBS Evening News with Norah O’Donnell believes a move from Manhattan to Washington, DC, is the beginning of a “new era.”

Honestly, you cannot make up how clueless these dolts are.

What exactly is going to change? It’s still the far-left CBS Evening News. It’s still the extremely unappealing Norah O’Donnell in the anchor chair, the same Norah O’Donnell who has failed her way up the ladder way like no one since Chris Cuomo and Jeff Zucker.

Explain to me how moving your production from one deep blue bubble to another deep blue bubble is a “new era.”

If CBS had moved its failing operation to Texas or Missouri or Wyoming, I’d see the point. But this is like moving your operation from Sotheby’s to Christie’s or from Law & Order: SVU to Law and Order: Criminal Minds and shouting, Try us now! It’s all going to be so different!

The CBS Evening News was already in last place when Norah O’Donnell was hired for reasons no one has been able to adequately explain. It’s not like she was able to pull CBS This Morning out of last place.

And so far, O’Donnell has been a ratings disaster, and from the looks of the most recent ratings, nothing is getting better. During the week of November 18, World News Tonight drew 8.8 million total viewers, compared to 7.9 million for NBC, and a pathetic 5.6 million for CBS.

The biggest problem with the media is that they all offer the same stories told with the same left-wing angles… The sameness of it all. It’s so predictable and boring. That means that CBS has nothing different to offer news consumers, except for O’Donnell, and her presence is, well, a tad brittle.

If CBS wants to start a “new era,” let me suggest a move to Mississippi and a dedication to  reporting the news instead of telling us how to think.

To paraphrase this site’s founder, It’s not your location that sucks, it’s you that sucks.

Follow John Nolte on Twitter @NolteNC. Follow his Facebook Page here.


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