Nolte: Far-Left ‘Today Show’ Ratings Crater to 30-Year Low

Hoda Kotb and Al Roker pose as H.E.R. performs on the Today Show at Rockefeller Plaza on J
Jamie McCarthy/Getty Images

“’Today’ averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News’ flagship program failed to surpass the three-million viewer threshold since at least 1991,” Fox News reported.


An industry insider with “knowledge of the show’s inner workings” told Fox, “It’s a total fiasco. The show has lost its role [as a] cultural touchstone. There are obviously bigger industry trends at play, but the show is a non-factor.”


More from Fox:

NBC’s “Today” has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. ABC’s “Good Morning America” is also down nine percent but has averaged 3.4 million to edge “Today” for the most-watched morning show. While both shows have declined from last year, the historic low for “Today” has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday.

“Today” also lost to “Good Morning America” in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser.

Fox has its own ideas about why this happened… No more Donald Trump, too political, too depressing with the China Flu and all the riots, the loss of superstar Matt Lauer to the #MeToo movement, the disaster with former cohost Ann Curry… I’m sure that plays some part, but as we have seen across the board with almost all of these corporate media outlets, ratings are not returning to pre-Trump levels. An exception is CNNLOL. CNNLOL’s ratings have returned to pre-Trump levels, but even pre-Trump the liars at CNNLOL experienced record-low ratings.

What’s more, all this talk about depressing events and political bitterness makes zero sense. Since the Today Show’s previous 1991 low, there have been repeated terrorist attacks, riots, two wars, and non-stop partisan bickering and bitterness.

Losing Lauer was a blow, no question. However, replacing him with Hoda Kotb was the worst move ever. Now you have two women co-hosting, which might appeal to NPR wine moms, but real American women like their beefcake. Lauer should have been replaced with another piece of beefcake.

Mostly, though, I just think that in their crusade to destroy Donald Trump and his supporters, the Today Show (along with the rest of the corporate media) burned itself to the ground. It was not even a pyrrhic victory.  We Trump supporters are still here, and Trump himself is probably going to run again in 2024. So instead of a victory, it was an arson fire of their own credibility, integrity, and most of all, their likability.

Everyone, and I mean everyone in the corporate media, turned insufferably smug and sanctimonious over the last five years. Finally, they showed their true face to the public, and it’s an ugly and unappealing face. The public is willing to forgive a lot if they like you, and these people have become not just unlikeable but grotesque in their elite self-regard.

Then there is the trust factor. After all this…

  • Brett Kavanaugh — Serial Rapist
  • President Michael Avenatti
  • The Covington KKKids Hoax
  • Hands Up, Don’t Shoot
  • George Zimmerman
  • Mostly Peaceful Black Lives Matter Riots
  • The Russia Collusion Hoax
  • Antifa Stormed the Beaches on D-Day
  • Cuomo (D-NY): King of Coronavirus Competence
  • The Clearing of Lafayette Square Hoax
  • The Lab Leak Theory Has Been Debunked Hoax
  • The Russians Are Behind Hunter’s Laptop Hoax
  • The Russian Bounty Hoax
  • The Capitol Police Officer Killed with a Fire Extinguisher Hoax
  • The Very Fine People Hoax
  • Men Can Magically Transform into Women
  • And on and on and on

…what is the point of watching any corporate media outlet? All they do is lie. Even if you are an NPR wine mom, you do not want to be serially lied to.

The era of corporate media influence is over, and that makes me feel pretty good about the future. Americans are rebelling against these exposed frauds, and 2022 should be a hoot.


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