Religion has gone Hollywood.
William Morris Endeavor Entertainment signed the Hillsong church Wednesday to its roster of celebrities and talent, the first time a major Hollywood talent agency has signed a house of worship as a client.
According to the Hollywood Reporter, WME will help the megachurch, which boasts celebrity attendees and a social media following in the tens of millions, land film and digital entertainment opportunities. The agency will also reportedly help the church expand its TV viewership from an already impressive 10 million global viewers.
The move appears to be a perfect fit for Hillsong and its glossy celebrity clientele. Justin Bieber “broke down” after attending a sermon at Hillsong’s New York City outpost in September 2013, while his on/off girlfriend Selena Gomez is reportedly a regular at the Los Angeles location. Athletes Kevin Durant and Jeremy Lin and actress Vanessa Hudgens have also attended services.
The church, which has 12 locations across the globe, is known for mixing concerts with its sermons. The church band, Hillsong United, has sold over 16 million albums worldwide with songs like the #1 Billboard Christian Songs hit, “Oceans.”
“We aren’t trying to have this cool trendy packed church,” Hillsong New York pastor Carl Lentz told ABC News in November. “The story is not the clothes people wear. It’s the lives they lead.”