Columbian coffee growers have been using a fictional character, Juan Valdez, to hawk coffee in the U.S. since 1958. In October, 2013, the Washington Post pointed out that Starbucks would be taking on Juan in his own country.
But now Juan Valdez has a serious competitor: Starbucks, which has 19,000 outlets in more than 60 countries. The Seattle chain, which in city after city has prompted cafes to close or remake themselves to survive, recently said that it plans to open 50 stores in Colombia in the next few years.
Now, one has to wonder, is Barack Obama auditioning for his next gig … as Starbucks’ spokesperson, perhaps?