Cool Running: Jamaica’s Central Bank is All About that Bass

KINGSTON, JAMAICA - MARCH 12: Young children pose for a photograph in Rose Town on March 12, 2008 in Kingston, Jamaica. Kingston is currently a city with one of the highest crime rates in the world. There are an average of four murders a day in a population of just …
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The Bank of Jamaica just put the communications strategy of the Federal Reserve to shame.

In videos posted to its twitter account, the Carribean nation’s central bank explained its inflation targeting goals in song.

 

The video won praise from Mike Bird of the Wall Street Journal, a UK-based financial journalist widely known for his highly developed taste in both music and central bank communication styles.

 

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