Marco Rubio’s ‘New American Century’ Already Has a Past

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While Republican Senator Marco Rubio may want to usher in a new generation in American politics, his slogan, which appeared on the front of his podium today, is hardly that.


He stood at a podium bearing his campaign slogan “A New American Century,” underscoring a strategy that will try to position Rubio as a transformational figure.

It’s fine as a slogan, but it is worth pointing out it’s existence as a Neoconservative think tank.

The Project for the New American Century (PNAC) was a neo-conservative think tank (1997 to 2006) that had strong ties to the American Enterprise Institute. PNAC’s web site said it was “established in the spring of 1997” as “a non-profit, educational organization whose goal is to promote American global leadership.”

Certainly, as USA Today points out, he’s correct in that Hillary Clinton is old and of the past. However, as the latest Republican to announce for President in an increasingly crowded field, Rubio may have left himself open to some competitive criticism for his choice of a somewhat old slogan.

U.S. Sen. Marco Rubio cast himself tonight as a Republican who can be the leader of a “new American century,” framing the 2016 election as a “generational choice” and himself as the candidate with a fresh outlook and ideas.


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