A significant number of the world’s leading advertisers have withdrawn their ads from X, formerly known as Twitter, following its acquisition by Elon Musk. According to new market data from consulting firm Ebiquity, big brands have not returned to X/Twitter.
New research suggests that Google, the tech giant with a stranglehold on the digital ads market, has been violating its own standards when placing video ads on YouTube and third-party websites up to 80 percent of the time.
The DOJ claims in a recent lawsuit that Google’s 2007 acquisition of internet advertising giant DoubleClick was the beginning of the company’s alleged ad monopoly. The DoubleClick purchase started a spending spree by the Masters of the Universe that increased its stranglehold on the ads market.
Corporate media juggernaut Bloomberg is finally waking up to the dangers of surveillance capitalism, the prevalent business model the Masters of the Universe, but practiced more aggressively and successfully by Google than any other player on today’s web.
A lawsuit accusing Facebook of purposefully overstating its advertising audience to overinflate ad costs was recently awarded class-action status, allowing the case to include more than 2 million small ad buyers as plaintiffs.
More than 200 newspapers across the U.S. have reportedly joined antitrust lawsuits against Google and Facebook over the past year. The lawsuits claim that Facebook and Google have monopolized the digital ads market, taking revenue that should have gone to local news outlets.
A recent study has found that Apple’s consumer-friendly privacy standards for iPhones and other devices have cost social media giants including Meta (Facebook), Twiter, Snapchat, and YouTube $10 billion in revenue in the second half of 2021.
Popular privacy-focused search engine DuckDuckGo is now offering an email privacy service that aims to stop ad companies from tracking users via their email.
The first VR game developer to agree to take part in Facebook’s new VR ads integration has reportedly back out of the deal based on intense consumer backlash.
The European Commission has opened a formal investigation into Google over whether the search giant unfairly favors its own online advertising technology over competitors.
The French Competition Authority recently announced that it has fined Google 220 million euros ($267 million) for abusing its market power in the online advertising industry.
According to an ongoing analysis of Apple’s new App Tracking Transparency feature, the vast majority of iPhone users are choosing to shut down app tracking cutting off many apps from accessing their personal data. According to user data, only 4 percent of iPhone users in America have enabled app tracking, which Facebook has begged the public to do to keep its platform “free of charge.”
Verizon Communications is reportedly considering selling its media division which includes brands such as Yahoo! and AOL, according to people familiar with the matter.
A leaked internal Facebook memo reveals how Apple’s long-awaited iOS 14.5 App Tracking Transparency feature may affect advertisers. Facebook reportedly expects ad campaigns will “fluctuate” as iPhone users update their devices.
A recent Texas antitrust lawsuit has reportedly revealed that for years, Google operated a secret program called “Project Bernanke” that used data from past bids in the company’s digital advertising exchange to allegedly give its own ad-buying business an advantage over competitors.
Major brands including Bacardi, Clorox, and Cadillac are reportedly planning to change their data collection strategies following changes to Google’s Ad system.
According to a recent report, Google’s plan to block the web activity trackers called “cookies” has become a major source of concern for DOJ investigators who have been asking ad industry executives whether the move will impact smaller Google rivals.
Facebook has been accused of allowing gender bias in job advertisements on its platform by enabling companies to specifically seek out male candidates for particular roles.
