Uber Discovers What Happens to Consumers if Surge Pricing Is Regulated
A technical glitch during New Year’s Eve turned out to be an information treasure trove for Uber. Last New Year’s Eve in NYC, the surge pricing algorithms failed and didn’t allow Uber to incentivize more drivers to get on the road with higher pay, just as partygoers rushed to call drivers; only 1 in 4 of users who wanted a driver actually got one.

































