WAM ABU DHABI, 23rd September, 2013 (WAM) — In a bid to give students a greater voice and transform communications from a one-way monologue into two-way interaction, Abu Dhabi University has become the UAE’s leading university in social media engagement, according to Facebook statistics, attracting the lion’s share of all Facebook engagement among local institutions (over 80%).
The institution has so far reached more than 2.8 million people worldwide. Underlining its global appeal as a cosmopolitan community, its Twitter followers transcend the UAE and hail from as far afield as Sub-Saharan Africa, South Asia, Europe and Australia.
According to the 2013 Arab Social Media Report, Arabic is now the fastest growing language on social media and this is reflected in ADU’s bilingual content. Its fan base of over 30,000 is climbing by 560 new "fans" per day, mirroring the Gulf region’s status as the world’s emerging social media hotspot.
Mahmoud Khalil, Department of Marketing and Communications at Abu Dhabi University, explained that the institution is staying at the forefront of social media trends to become more interactive, proactive and responsive, and has been showered with highly positive feedback for promptly addressing students’ enquiries, concerns and needs.
WAM/AM/CM
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