Jeb Bush is ready to make his move.
Throughout the summer months, support for Jeb Bush has weakened significantly. His once dominant poll position has given way to a number of political outsiders. The super pac supporting Bush’s candidacy, Right to Rise, though, has raised well over $100 million so far. With the Labor Day holiday over, the Bush campaign is taping into that war chest.
Bush’s super pac has booked over $11 million in TV ad time for New Hampshire between September and the end of the year, according to documents reviewed by Breitbart News. More than half that amount is dedicated to the very expensive Boston broadcast market. The super pac is also buying over $1 million in TV time in the Boston cable market.
New Hampshire, because it’s within the Boston media market, is the most expensive advertising market among the early voting states. The Bush Super PAC ad buy, which begins September 15, is far more than all the other campaigns combined have currently reserved in the Granite State.
The only other significant ad buy this month is from the Security is Strength PAC, which is supporting Sen. Lindsey Graham. Although Graham’s level of support is currently within a poll’s margin of error, his Super PAC has reserved over $1 million in TV time through the month of September.
Sen. Marco Rubio’s campaign and his allied Super PAC have reserved more than $6 million in advertising in N.H. but those ads aren’t scheduled to run until December.
The reserved ad time from Bush’s Super PAC, Right to Rise, is its first substantial move in the campaign’s paid media outreach. The specific levels of the buy, and the message promoted in the ads, can obviously change as the campaign develops. The size of the planned buy, though, makes it clear that Bush is planning to heavily contest the nation’s first primary state.
At this time, the planned ad buy for Bush is front-loaded. The biggest buys, especially on broadcast, are planned for the next few weeks in September. Beginning just a day before the first debate and running at near-saturation levels for the subsequent two weeks, the buys are likely designed to maximize any movement in the polls towards Bush.
While September began with pundits discussing the flailing Bush campaign, his Super PAC hopes the end of the month brings talk of Jeb’s rebound.