Michael Bloomberg Has Spent over $155 Million on Political Advertising

Former New York Mayor and Democratic presidential candidate Michael Bloomberg speaks about his plan for clean energy during a campaign event at the Blackwall Hitch restaurant in Alexandria, Virginia, on December 13, 2019. (Photo by Olivier Douliery / AFP) (Photo by OLIVIER DOULIERY/AFP via Getty Images)
OLIVIER DOULIERY/AFP via Getty Images

Billionaire Michael Bloomberg (D) spent over $155 million on political advertising in 2019 — millions more than billionaire rival Tom Steyer (D), according to data from Advertising Analytics.

New York City’s former mayor made waves last year after making a late entrance into the 2020 race and launching a multimillion-dollar ad blitz. According to Advertising Analytics data, Bloomberg, who is self-funding his campaign, has spent over $155 million on political advertising, the vast majority of which ($136.8 million) went toward “broadcast television time.” He spent $7.7 on cable advertising and another $10.8 million on digital ads, MSN reported.

No other candidate in the presidential field comes close, although Bloomberg and Steyer have spent over $200 million on political advertising combined.

Sen. Bernie Sanders (I-VT), who raised a massive $34.5 million in the fourth quarter, has reportedly spent $19.3 million on political advertising.

Despite millions spent, a Suffolk University/USA Today poll released in December showed that the majority of registered voters did not find Bloomberg’s ads convincing:

Bloomberg is taking a different approach than his political opponents, focusing on Super Tuesday states rather than the first four: Iowa, New Hampshire, Nevada, and South Carolina.

The current RealClearPolitics average shows the presidential hopeful in fifth place with 4.8 percent support nationally.

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