advertising

The commercial features a grandpa who learns how to apply makeup in order to support his transgender grandson.

Paramount Global is reportedly beginning a round of layoffs as well as an executive purge at the highest levels as the advertising market continues to crater, leaving many Hollywood media giants in difficult financial straits.

Hollywood went whole-hog for Joe Biden in 2020, with celebrities, entertainment executives, and network news divisions working overtime to stump for the candidate. Now the industry is feeling the consequences of its actions as advertising revenue is cratering across the board as a result of consumer fears tied to Bidenflation and the prospect of a prolonged recession.

Interpublic Group, also known as IPG, one of the world’s top advertising firms, has advised a pause on Twitter ads, in an early signal of the corporate blacklisting Elon Musk is likely to face if he restores free speech on the platform.

A conservative super PAC announced it is spending $5 million in advertisements and voter outreach efforts to support Arizona Republican Blake Masters in his U.S. Senate bid against Sen. Mark Kelly (D-AZ).

Japan’s government recently kicked off a marketing campaign aimed at increasing alcohol sales among younger citizens, aged 20 to 39, in response to record decreases in alcohol tax income in Japan over the past few years, the Hindustan Times reported Friday.

Netflix is betting that a cheaper version of its streaming service with commercials will help save its hide as the company continues to deal with an unprecedented exodus of subscribers. But the Biden recession is throwing another hurdle in the company’s way: a significant slowdown in ad spending that is already hurting other streamers.

The National Republican Senatorial Committee (NRSC) released two ads in Arizona, in both English and Spanish, targeting vulnerable Democrat Sen. Mark Kelly, who is up for reelection this November.

California Democrat lawmakers are fighting to suppress firearm advertising and marketing, particularly any such advertising and marketing they believe to be directed to minors. 

Vulnerable Democrat Sen. Maggie Hassan’s (D-NH) reelection campaign, worried about facing a strong Republican challenger, announced a $13 million advertising buy for the midterm elections, according to reports.

Chinese state media gloated over the weekend that the Beijing Winter Olympics generated a windfall of profits for domestic sportswear companies – companies which, of course, would have no scruples about using forced labor from the oppressed Uyghur Muslims to create their products.

A new advertising campaign by the New York Times is embracing the transgender community’s ongoing attacks on author J.K. Rowling by spotlighting a subscriber named “Lianna” who would like to see Rowling erased from the Harry Potter canon.

The Chinese Communist Party is waging an increasingly hysterical – and, thanks to its dangerous economic leverage, largely successful – war against Western companies for using Asian models in their advertisements.

Media giants are now feeling the negative effects of the supply chain crisis as it continues to wreak havoc on the U.S. economy, forcing advertisers to cut spending on TV commercials.

The BBC has been revealed to have received hundreds of thousands in ad revenue from Saudi Arabia’s national oil company.

British department store chain John Lewis has dropped its controversial “woke” ad for home insurance featuring a boy in a dress causing intentional destruction after the Financial Conduct Authority (FCA) criticised it for being “misleading” in terms of what the policy covers.

Swedish cider producer Kopparberg announced that it will be pulling advertisements from the recently launched ‘anti-woke’ GB News.

With the NFL’s numbers off seven percent over last year, advertisers are finally getting upset that fewer TV viewers are seeing their ads.

Former Vice President Joe Biden’s campaign has shelled out more money for television and digital advertising than any presidential candidate in the nation’s history, the Hill reported Friday.

The Co-op has been forced into a humiliating climbdown after announcing an ad boycott of The Spectator magazine on social media, which has now been reversed. 

The Co-op announced on social media that it would be pulling advertising from The Spectator over alleged “anti-Muslim propaganda” and transphobia — prompting the magazine to ban Co-op from placing adverts with them “in perpetuity” in retaliation.

Wired Magazine recently published an article giving insight into how Facebook and other social media websites manipulate users’ privacy choices to influence them into giving away more of their data.

The formerly libertarian prime minister has imposed a raft of new restrictions in the promotion of food deemed unhealthy, treating advertisements for ‘junk food’ like nudity or violence by banning them on television before 9 pm.

The Labour Party is launching a “complete boycott” of Facebook advertising to support Black Lives Matter and “show that we stand against hate online”.

The publisher of a book about the harmful trend of young women embracing the transgender ideology has been blocked by Amazon from advertising the publication on its website.

Rev. Bill Owens denounces the ideological bullying of the left, and said he will “stand with Tucker Carlson” against advertisers who have pulled ads from his Fox News Channel show.

According to a recent report from the Electronic Frontier Foundation (EFF), social media website Twitter has removed a privacy option that the EFF believes proves why stronger privacy laws are essential.

And now we come to the moral of the story… All these establishment media outlets now suffering due to these hyper-sensitive advertisers, said nothing when Sleeping Giants and Media Matters attacked conservative publishers like Breitbart.

A new report shows that e-commerce sites doubled their ad spending between mid-February and the second week of March as social distancing became the norm due to the Wuhan coronavirus pandemic.

If the ads project an Oz-like image of Bloomberg that can’t be sustained—because soon enough, somebody will pull back the curtain—then the ads are misconceived, perhaps even counterproductive.

Can you explain why one of these is so empowering it has to be displayed everywhere and the other is so demeaning it had to be banned?

According to a recent report, Amazon-owned live streaming platform Twitch is failing to generate as much ad revenue as expected.

Social media giant Facebook is reportedly setting up a new engineering team in Singapore to focus on the extremely profitable mainland China advertising market.

Billionaire Michael Bloomberg (D) spent over $155 million on political advertising in 2019 — millions more than billionaire rival Tom Steyer (D), according to data from Advertising Analytics.

A Facebook contractor has reportedly been fired for taking thousands of dollars in bribes to reactivate banned advertising accounts on the platform.

Sen. Joni Ernst (R-IA) unveiled her new bill to rein in government agency public relations and advertising spending on mascots, koozies, and fidget spinners on Breitbart News Daily.