Netflix’s Big Gamble on Commercials Flops with Consumers in Its First Month: Study
The ad-supported plan, introduced in November, was the least popular Netflix tier during its first month of availability, accounting for just 9 percent of new signups, according to a new study from the analytics firm Antenna, as reported in The Wall Street Journal. Overall, around 0.2 percent of Netflix’s overall subscriber base in the United States is estimated to be on the ad-supported plan.
