Netflix’s Big Gamble on Commercials Flops with Consumers in Its First Month: Study

The ad-supported plan, introduced in November, was the least popular Netflix tier during its first month of availability, accounting for just 9 percent of new signups, according to a new study from the analytics firm Antenna, as reported in The Wall Street Journal. Overall, around 0.2 percent of Netflix’s overall subscriber base in the United States is estimated to be on the ad-supported plan.

Daniel Muñoz; Paul Grover- WPA Pool/Chesnot/Getty Images/Netflix

Hollywood Clobbered by Weak Advertising as Bidenflation Weighs on Consumer Spending

Hollywood went whole-hog for Joe Biden in 2020, with celebrities, entertainment executives, and network news divisions working overtime to stump for the candidate. Now the industry is feeling the consequences of its actions as advertising revenue is cratering across the board as a result of consumer fears tied to Bidenflation and the prospect of a prolonged recession.

Patrick T. Fallon ; Andrew Caballero-Reynolds/AFP via Getty Images