movie theaters

Shock Study: Nearly Half of U.S. Moviegoers Still Staying Away from Cinemas

Nearly half of all U.S. moviegoers are no longer going to cinemas in the wake of the coronavirus pandemic, signaling a longer-than-expected road to recovery for the exhibition industry. A new study shows that many Americans are still too scared of the coronavirus to step foot in a movie theater, while other factors like pricing continue to keep people away.

A theater sits empty shortly before the start of a scheduled film showing, attended by a h