From the New York Times:
He may never reach the heights of Dora the Explorer or SpongeBob SquarePants, but Warren E. Buffett is back in 2D. And this time he gets some help from the rapper Jay-Z.
In a break from deal-making, the Oracle of Omaha is once again starring in “Secret Millionaires Club,” a rebooted animated Web series that follows the adventures of a group of kids as they tackle financial emergencies, like low-performing lemonade stands and troubled bicycle shops. The club, which meets in a “secret” bunker outfitted with hidden laptops, is led by a trusty financial wizard. Who? Well, Mr. Buffett, of course.
“I saw an opportunity to have a good time and maybe get a fair number of kids in this country started with the right financial habits,” Mr. Buffett told DealBook on Tuesday. “Learning at the starting line is so important.”
Mr. Buffett is not the only well-known mogul to lend his voice to the project. The rapper Jay-Z, or “Jay” as Mr. Buffett calls him, also makes a cameo in one of the clips. “It was not a tough sell, believe me,” Mr. Buffett said, citing the musician’s interest in financial education and his chops as a wealthy entrepreneur.
Video after the break:
“He’s a real business man, I’m just pretending,” Mr. Buffett said with a chuckle.
The series, which originally appeared on the Web in 2009, was co-founded by Mr. Buffett and Andrew Heyward, creator of “Inspector Gadget” and head of A Squared Entertainment. It is part of a larger education program aimed at improving financial literacy among children. Beyond the Web series, the initiative includes an online portal, a business competition for children and a television show adapted from the online episodes, which will start running on the Hub cable network on Oct. 23.
Read the full article here.