Go Woke, Go Broke: ‘Solo’ Crash Lands at Box Office

Donald Glover in "Solo: A Star Wars Story." (Disney, 2018)

Before we go any further, let’s dispel with The Nonsense. Solo is not collapsing at this weekend’s domestic and international box office over some exotic disease known as Star Wars Fatigue. The idea that the American public is tired of Star Wars because The Last Jedi was released only five months ago, is a heaping-helping of anti-science rubbish.

To begin with, Avengers: Infinity War opened just five [Correction: nine weeks] weeks after Black Panther. Nine. Weeks. In fact, Black Panther was still in theaters when Infinity War opened and Infinity War still delivered the biggest opening in the history of the box office.

Star Wars Fatigue?

Are people actually going with that?

In America?

In a country that, for decades, still tunes in countless times a week to gobble down reruns of various procedural shows (CSI, Law & Order, NCIS) that are indistinguishable from one another?

Americans never tire of anything. Look around, y’all, we hate to tire of stuff. From our cold dead hands will we let something go. We love sameness, the comfort of predictability, the sense that the earth has stopped turning, which means time isn’t passing, which means we are not going to die. Good grief, we are so scared of dying, so terrified of change, that sometime in June of 1995 we froze our clothes, hair, and decorating styles in amber.

Fatigue? From Americans? Sorry, no. The only way to get us to move along is if it sucks … which brings me back to Star Wars.

How badly is Solo under-performing?

Oh, it’s bad.

Keeping in mind that the trades reporting on Solo’s box office tend to suck up to the studios by making things sound better than they really are — and things still look bad. Over this four-day Memorial Day weekend, Solo is belly-flopping at right around $114 million. Solo’s three-day take (Friday, Saturday, Sunday) is $93 million.

Comparing apples-to-apples, here are the three-day openings…

Solo: $92 million

The Last Jedi: $220 million

Rogue One: $155 million

When you figure in for inflation, even the dreaded prequels (that opened on a lot fewer screens) will out-perform Solo.

The Phantom Menace opened to $114 million (2970 screens) in 1999, Attack of the Clones opened to $126 million (3161 screens) in 2002, and Revenge of the Sith opened to $153 million (3663 screens) in 2005.

Solo opened on a whopping 4400 screens.

For an even clearer perspective, on its opening Friday, Rogue One earned $71 million. Solo made about half that, $36.5 million.

Internationally, that magical place where most domestic box office bombs go to thrive, Solo is even doing worse. In 43 markets, over two whole days, Solo made a paltry $11.4 million.

So what is happening? Why such a collapse?

Two words: Kathleen and Kennedy.

Kathleen Kennedy is the 65-year-old producer in charge of the Star Wars franchise. She is also a committed left-wing social justice warrior and feminist who is using the Star Wars franchise to push her obnoxious agenda.

Kennedy undoubtedly believed that with such a beloved and iconic property, she was bulletproof; that she could be as strident and obnoxious as she pleased, and we dumbass Americans would still slavishly get the line because spaceships and laser-guns are cool ‘n stuff.

She was wrong, and The Last Jedi was the beginning of the end. It under-preformed big-time at the box office and its overbearing political moments were not only eye-rollingly awful, they damaged the overall story while tainting the entire franchise. Kennedy has placed her dumb agenda over the storytelling, and the result was especially awful in Last Jedi, like that two-hour chase that went nowhere. Worse still, was Kennedy’s decision to dumb down Oscar Issac’s Poe Dameron into a sexist caveman when he is, by far, the most charismatic new character in the new trilogy.

Solo also has its SJW moments. Who doesn’t love watching a five-foot girl who weighs in at about 85 pounds kicking the ass of a grown man? Then there is the feminist droid always harping about equal rights (thankfully, she is killed off quickly). Finally, we are hit with the news that the iconic Lando Calrissian is a “pansexual,” and there are a couple moments in Solo where you are given the impression that includes sex with feminist droids.

Alden Ehrenreich is Hans Solo and Joonas Suotamo is Chewbacca in Solo: A Star Wars Story (Lucasfilm, 2018)

Donald Glover is Lando Calrissian in Solo: A Star Wars Story (Lucasfilm, 2018)

Kathleen Kennedy is killing the Star Wars franchise because she is so drastically changing it ( remember what I said above about Americans not liking change?). What used to be escapist and mythical, what was once wondrous and ennobling of the human spirit, is now pedantic, preachy, and small-minded.

Kennedy is not appealing to our sense of adventure and shared aspirations, she is hectoring and scolding us. She is not appealing to our shared humanity, she is dividing us up into tribal camps based on race gender, color, and where we like to put our sex organs.

Kathleen Kennedy is such a bad storyteller, so heavy-handed, so selfish, so narcissistic, so wrong, so divisive, so out of touch, that a Star Wars movie — a Star Wars movie, y’all –– will probably lose money.

Decades of goodwill have been squandered, the golden goose has been made constipated, and all because of the one thing true constant in America, that thing that will never change: liberals eventually ruin everything.

Go Woke, Go Broke as the saying goes at Instapundit. ESPN, the NFL, higher education, California, Illinois, Western Europe, CNN, Newsweek, Time, the Oscars, Emmys, and Golden Globes; and now our beloved Star Wars.

Follow John Nolte on Twitter @NolteNC. Follow his Facebook Page here.


Please let us know if you're having issues with commenting.