Weekend Box Office

Franchise Fatigue Drives Summer Box Office Slump

LOS ANGELES (AP) — Brand familiarity isn’t everything when it comes to attracting audiences to the multiplex, and Hollywood is learning that lesson the hard way this summer with a slew of underperforming sequels and reboots. That so-called franchise fatigue came to a head this weekend with the releases of “Men in Black: International” and “Shaft.”

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Box Office: ‘Solo’ Is Officially a Disaster as Media Cover Up Why

With no serious competition opening at the box office, Solo has officially collapsed with a catastrophic -68 percent drop in its second weekend. After grossing a measly (we are talking about a Star Wars movie here) $82 million in its debut weekend, Solo bottomed out in week two with just $28 million.

Alden Ehrenreich plays Han Solo in Disney’s Solo: A Star Wars Story.

Go Woke, Go Broke: ‘Solo’ Crash Lands at Box Office

Solo is not collapsing at this weekend’s domestic and international box office over some exotic disease known as Star Wars Fatigue. Solo is crash-landing because the franchise has been infected with divisive left-wing politics that have hurt the storytelling.

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Blowhard Box Office Blowback: ‘Hateful Eight,’ ‘Joy’ Underperform

There is a not-so unexpected disturbance in the box office force, and it has nothing to do with the public’s desire to go to the movies. Not only has “Star Wars: The Force Awakens” broken dozens of box office records this winter, the net-effect has not buried other titles under a tidal wave. The “Star Wars” tide is lifting all boats, except for Quentin Tarantino’s “The Hateful Eight” and Jennifer Lawrence’s “Joy.” Both are under-performing in a big way.

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