TIMES: British Army Defends ‘Politically Correct’ Ads Showing ‘Emotional’ Soldiers, Muslim Praying, Women on Frontline

Army
British Army, YouTube

(THE TIMES) — The British Army yesterday defied critics of its “politically correct” recruitment campaign and released a new set of television advertisements, including one that shows a Muslim soldier praying in front of his comrades.

Entitled ‘Keeping My Faith’, the advert shows a soldier kneeling in prayer by a mountain stream during a combat patrol. The other members of his squad sit waiting on the hillside and turn down a crackling radio so he is not disturbed.

The film, believed to be the first time that an army advertisement has featured a Muslim soldier praying, is part of a £1.6m television, radio and online campaign designed to boost plummeting recruitment numbers.

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