Speaking at a White House fashion education workshop Wednesday, First Lady Michelle Obama regaled her audience on her choice of undergarments: Spanx.
Michelle Obama spoke about the history of Sara Blakely, the founder of the Spanx brand of women’s form-shaping undergarments. To sum up her comments Obama assured those gathered that “we all wear them–with pride.”
The first lady praised Spanx chief Blakely as a role model and someone who followed her dream to create the Spanx company while she held a job selling fax machines.
Just take Sara Blakely, for example… she got this idea, and she took a risk–she devoted her entire savings, $5,000, to start her own company. She spent two years planning and researching her new business ideas in the nights while she was still selling fax machines. She pitched her idea to factories and mills, asking them to help her make the product a reality, and of course, she was turned down again and again and again. But finally, a manager at a factory liked her idea, and today, 14 years later, Sara’s idea, Spanx, is a multibillion-dollar company with products selling in more than 50 countries.
The event was designed to connect young people with professionals in the fashion industry.
Follow Warner Todd Huston on Twitter @warnerthuston or email the author at igcolonel@hotmail.com.
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