Breitbart Business Digest: Kellogg’s Is Dying of Wokeness
Kellogg’s did real damage to its brands when it decided to take sides in American politics by boycotting Breitbart.

Kellogg’s did real damage to its brands when it decided to take sides in American politics by boycotting Breitbart.
Go woke, go broke.
The left-wing W.K. Kellogg Foundation, which effectively controls the Kellogg Company, is bankrolling a pilot program that will provide hundreds of illegal aliens living in the United States with a guaranteed basic income.
Shares of woke coroporate cereal maker Kellogg have fallen more than 15 percent since blacklisting Breitbart five years ago. The broader stock market is up 106 percent over the period.
In the ever-expanding Cultural Revolution spurred on by the Black Lives Matter movement, Kellogg’s cereal boxes have now been added to the list of supposedly racist symbols by a disgraced leftist former politician in the UK.
Kellogg is recalling Honey Smacks — the breakfast cereal with the green frog mascot — after government health officials said the product was linked to a salmonella outbreak in several states.
The W.K. Kellogg Foundation gave nearly two million dollars to the John Podesta-founded Center for American Progress and a closely affiliated organization called Washington Center for Equitable Growth that also lists John Podesta as a founder.
The Kellogg Company’s namesake nonprofit, the W.K. Kellogg Foundation, has given over half a million dollars to the community organizing group Black Alliance for Just Immigration (BAJI), a pro-open borders group headed by Opal Tometi, one of the three co-founders of the Black Lives Matter movement.
The W.K. Kellogg Foundation, the namesake nonprofit arm of the Kellogg Company, has given $310,000 to the California-based community organizing group Causa Justa :: Just Cause, an open border pro-illegal immigration group. Causa Justa :: Just Cause also has connections to a group called the Freedom Road Socialist Organization that promotes breaking the United States up into race-based nation states.
If you’re not a regular reader of Breitbart News, you may be a little confused by our #DumpKelloggs campaign and the stories about Kellogg’s that may have hit your news feed recently.
With the Kellogg Company’s announcement that they pulled their advertising from Breitbart News because Breitbart isn’t “aligned with our values,” many consumers might wonder what those values are. The company’s namesake nonprofit organization, the W.K. Kellogg Foundation, offers the best glimpse into the cereal giant’s beliefs; and a look at the writings and social media postings of the foundation’s Director of Racial Equity reveals expressions of sympathy for the murderous communist dictator Fidel Castro and antipathy towards police.
The institutional left’s funding behemoth the W.K. Kellogg Foundation has partnered with and given major donations to George Soros’s Open Society Institute and the Tides Center as part of its massive push to promote a far-left agenda.
Kellogg’s shares (NYSE: K) dropped 1.44% on Thursday, the day after accusations of child labor exploitation and the launch of Breitbart News’ #DumpKelloggs campaign brought the snack company’s value down 2%.
The W.K. Kellogg Foundation, which maintains strong financial ties to the Kellogg’s Company, has provided at least $930,000 in support of the controversial work of the Black Lives Matter organization.
The progressive Kellogg cereal company, known for funding causes aimed at “white privilege,” “institutional racism,” and efforts to defeat voter ID laws, has been accused of standing by and doing nothing as employees at one of its New England distribution centers are daily subjected to mistreatment and racist name calling by management. One African American employee was even allegedly harassed with a picture of a baboon.