As further internal Facebook documents leak, internal company code words and terms used to refer to users and issues have been revealed. Some of the 35 internal terms revealed relate specifically to censoring and punishing users, such as “bouncer,” which is an internal tool used by the company’s “integrity team” to crack down on pages or lists of users.
Gizmodo reports that as more internal Facebook documents leak, revealed by far-left “whistleblower” Frances Haugen, a number of internal Facebook terms used to refer to users, projects, and issues have come to light.
Many of the terms used internally are branded with positive names such as “CORGI!” which refers to a complex mathematical model used by Facebook researchers, or or “Yoda!” which is a text processing tool.
But some of these terms refer to major company issues like mass censorship and human exploitation. Gizmodo outlined some of the most commonly used terms, including:
A tool used internally to remove all of the likes or follows from a given Facebook user, or group of Facebook users. One use-case brought up internally for the Banhammer was cutting out all the likes/follows from a user after they’d been banned from the platform.
The team’s internal term to refer to “human exploitation,” or human trafficking.
An internal tool that the Integrity team used in order to crack down on “relatively small” lists of pages or people. Because we’re talking about a company with Facebook’s scale, “small” in this case means “on the order of thousands,” according to an internal document.
Short for “Mark As Disturbing,” MAD refers to content that might be reported by users (and flagged by Facebook’s content moderators) for, you guessed it, being “disturbing.” Frequent offenders, according to other Facebook documents that we’ve reviewed, include “borderline nudity,” “gross medical videos or wounds,” and content that tries “minimizing or denying [the] Holocaust.” (It’s unclear whether Mark Zuckerberg signed off on that last one.)
These are just some of the terms that Facebook refers to in a casual manner internally. Read the full list at Gizmodo here.