Britney Spears’ and Iggy Azalea’s New Single Premieres Exclusively in Uber Cars

Britney Spears fans in Los Angeles got to hear the pop star’s latest song before everyone else–if they used Uber to get around town.

On Sunday, the taxi app sent out a fleet of specially-marked “Britney SUVs” that L.A.-area riders could call just like any other Uber car. Inside, Spears’ new single “Pretty Girls” was blasted on repeat, while a few lucky fans also got Britney-branded baseball hats, bags, and coffee thermoses.

Riders posted pictures of the cars and gift bags on Twitter:

How we roll #allaroundtheworld @stephanieritter @britneyspears #justsopretty #BritneyUber pic.twitter.com/UtRK5UU2Ig

— Julie Birke (@juliebirke) May 4, 2015

Thanks @britneyspears & @Uber for the amazing #BritneyUber ride . Can wait to buy the song #PrettyGirls tonight 🐝🐝😊 pic.twitter.com/O5K5Hdruii

— Paul Romo (@PaulRom0) May 4, 2015

Spears’ song leaked online just ahead of Uber’s promotion on Saturday, prompting the pop star to ask fans to “hold out just a little longer” to hear the track:

For everyone else, I know some of u have already heard it but hold out just a little longer & the song will officially be out later tonight!

— Britney Spears (@britneyspears) May 3, 2015

 

Below, listen to “Pretty Girls” featuring rapper Iggy Azalea.