Brady Campaign Changes Ad After Offending Gun Control Proponents

Brady Campaign Ad

The Brady Campaign to Prevent Gun Violence changed their new advocacy ad when other gun control proponents complained about the photos.

The changes were made Friday after complaints were filed over the new ad “Zero Minutes of Fame.” Gun control proponents not affiliated with the Brady Campaign said they were offended by the use of “the names and faces of mass shooters” like Adam Lanza (Sandy Hook Elementary) and James Holmes (Aurora movie theater).

According to Reuters, the “Brady Campaign’s ad prompted a petition on activist website calling for the ad to be taken down.” The Brady Campaign capitulated when there were fewer than a hundred signatures on the petition.

Anita Busch’s cousin was killed in the Aurora theater attack. Busch addressed the Brady Campaign’s use of the names and images, saying, “It was very hurtful to many gun violence victims and survivors. For the Brady Campaign to not get it is just shocking, honestly.”

The new version of the video appears to show only the blurred image of accused Kalamazoo gunman Jason Brian Dalton, but does not mention his name. The images of Lanza and Holmes do not appear nor do their names.

Brady Campaign president Dan Gross responded to the criticism from fellow gun control proponents, saying, “Our video was meant to educate the broader American public about what we can do to prevent gun violence, not to upset those hardest hit by it. We take this matter seriously and hope the steps we have taken to fix this are satisfactory to our victim advocates.”

AWR Hawkins is the Second Amendment columnist for Breitbart News and political analyst for Armed American Radio. Follow him on Twitter: @AWRHawkins. Reach him directly at


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